حل بكالوريا 2014 لغة إنجليزية شعبة تسيير واقتصاد ورياضيات وعلوم تجريبية وتقني رياضي — الموضوع الأول مفصّل خطوة بخطوة
شعبة تسيير واقتصاد ورياضيات وعلوم تجريبية وتقني رياضي · الموضوع الأول · على 20 · 21 سؤالاً
Part One — A. Comprehension: Consumer behaviour 8 ن
§1 The study of consumer behaviour examines all aspects of consumer’s feelings, thoughts and reasons for making particular decisions in purchasing products or services, and also how consumers use and dispose of products. A consumer’s choice or practices may be influenced by family and friends, religious beliefs, cultural attitudes, social expectations, professional standards, advertising appeals, or by any combination of these factors.
§2 The most obvious application for knowledge of consumer behaviour is marketing strategy. For instance, understanding that a large number of consumers are on low carbohydrate diets has led to an increasing number of products [that] are labelled as “Low Carb”. But the study of consumer behaviour also has a lot of repercussions on public policy, social marketing and consumer education.
§3 Marketers may examine consumer behaviour using either primary or secondary research. Primary research is conducted by asking a lot of consumers to answer survey questions, either by mail, Internet, telephone or in person. Mail surveys are useful because [they] are inexpensive and may ask as many questions as desired. Internet surveys can be cheap to set up but exposure to a great deal of aggressive advertising has made many consumers resistant to this method.
Adapted from the Advertopedia Staff
(الكلمتان بين معقوفين [ ] هما المسطرتان في ورقة الامتحان.)
- 11 نChoose the right answer. The text is:
- a prescriptive
- b narrative
- c expository
الحل
- النص يشرح ويعرّف (دراسة سلوك المستهلك، تطبيقاتها، طرق البحث) بالمضارع: expository.
- لا يروي أحداثاً (narrative) ولا يعطي تعليمات (prescriptive).
الجواب c- expository
- 2-a0,5 نAre these statements true or false? a. The study of consumer behaviour examines few aspects of consumer’s feelings.
- T True
- F False
الحل
- §1: «examines all aspects of consumer’s feelings»: all لا few، False.
الجواب False.
- 2-b0,5 نAre these statements true or false? b. A consumer’s attitude can be influenced by his family and friends.
- T True
- F False
الحل
- §1: «A consumer’s choice or practices may be influenced by family and friends»: True.
الجواب True.
- 2-c0,5 نAre these statements true or false? c. Marketers have to answer a lot of questions in surveys.
- T True
- F False
الحل
- §3: الذين يجيبون هم المستهلكون: «asking a lot of consumers to answer survey questions»؛ المسوّقون يطرحون الأسئلة: False.
الجواب False.
- 2-d0,5 نAre these statements true or false? d. Consumers prefer Internet surveys because they are cheap.
- T True
- F False
الحل
- الإجابة الرسمية: True، اعتماداً على «Internet surveys can be cheap to set up».
- ملاحظة: بقية الجملة تقول إن الإعلانات العدوانية «has made many consumers resistant to this method»، وهذا يرجّح False؛ نُبقي جواب السلم الرسمي.
الجواب True (حسب الإجابة الرسمية).
- 3-a1,5 نAnswer the following questions according to the text. a. What are the factors that may influence a consumer’s behaviour?
الحل
- §1: «A consumer’s choice or practices may be influenced by family and friends, religious beliefs, cultural attitudes, social expectations, professional standards, advertising appeals, or by any combination of these factors.»
- الجواب بجملة: A consumer’s behaviour may be influenced by family and friends, religious beliefs, cultural attitudes, social expectations, professional standards and advertising appeals.
الجواب Family and friends, religious beliefs, cultural attitudes, social expectations, professional standards, advertising appeals, or any combination of these factors.
- 3-b1,5 نAnswer the following questions according to the text. b. How can marketers examine consumer behaviour?
الحل
- §3: «Marketers may examine consumer behaviour using either primary or secondary research.»
- ويمكن التوضيح: primary research by asking consumers to answer survey questions by mail, Internet, telephone or in person.
الجواب Marketers can examine consumer behaviour using either primary or secondary research.
- 41 نIn which paragraph is it mentioned how to check the consumer’s behaviour? (اكتب رقم الفقرة، مثلاً: §2)
الحل
- §3 يشرح طرق دراسة سلوك المستهلك: primary or secondary research, surveys.
الجواب In paragraph 3.
- 5-a0,5 نWho or what do the underlined words refer to in the text? a. that (§2) (اكتب الكلمة أو العبارة من النص.)
الحل
- «an increasing number of products that are labelled as “Low Carb”»: that اسم موصول يعود إلى products.
الجواب that → products
- 5-b0,5 نWho or what do the underlined words refer to in the text? b. they (§3) (اكتب الكلمة أو العبارة من النص.)
الحل
- «Mail surveys are useful because they are inexpensive»: they = mail surveys.
الجواب they → mail surveys
Part One — B. Text Exploration 7 ن
- 1-a0,5 نFind in the text words or phrases that are closest in meaning to the following. a. comportment (§1) (اكتب الكلمة أو العبارة فقط.)
الحل
- «The study of consumer behaviour»: behaviour = comportment.
الجواب behaviour
- 1-b0,5 نFind in the text words or phrases that are closest in meaning to the following. b. evident (§2) (اكتب الكلمة أو العبارة فقط.)
الحل
- «The most obvious application»: obvious = evident.
الجواب obvious
- 1-c0,5 نFind in the text words or phrases that are closest in meaning to the following. c. for example (§2) (اكتب الكلمة أو العبارة فقط.)
الحل
- «For instance, understanding that...»: for instance = for example.
الجواب for instance
- 2-10,5 نComplete the following chart as shown in the example (to resist / resistance / resistant). Row 1: Verb …… / Noun: behaviour / Adjective …… (اكتب الفعل ثم الصفة مفصولين بفاصلة.)
الحل
- الفعل: to behave.
- الصفة: behavioural أو behaved؛ 0.25 لكل خانة.
الجواب to behave / behaviour / behavioural (behaved)
- 2-20,5 نComplete the following chart as shown in the example (to resist / resistance / resistant). Row 2: Verb: to consume / Noun …… / Adjective …… (اكتب الاسم ثم الصفة مفصولين بفاصلة.)
الحل
- الاسم: consumer أو consumption أو consumerism.
- الصفة: consumable أو consumed أو consuming؛ 0.25 لكل خانة.
الجواب to consume / consumer (consumption, consumerism) / consumable (consumed, consuming)
- 2-30,5 نComplete the following chart as shown in the example (to resist / resistance / resistant). Row 3: Verb …… / Noun …… / Adjective: educational (اكتب الفعل ثم الاسم مفصولين بفاصلة.)
الحل
- educational = education + -al، فالاسم education (أو educator).
- الفعل: to educate؛ 0.25 لكل خانة.
الجواب to educate / education (educator) / educational
- 3-a0,5 نAsk the question which the underlined words answer. a. [Marketers] may examine consumer behaviour. (اكتب السؤال كاملاً.)
الحل
- المسطر فاعل عاقل: Who.
- السؤال عن الفاعل لا يحتاج قلباً: Who may examine consumer behaviour?
الجواب Who may examine consumer behaviour?
انتبه Who do marketers...: السؤال عن الفاعل نفسه.
- 3-b0,5 نAsk the question which the underlined words answer. b. The study of consumer behaviour examines [all aspects of consumer’s feelings]. (اكتب السؤال كاملاً.)
الحل
- المسطر مفعول به (شيء): What.
- examines مضارع مع فاعل مفرد: does، ويعود الفعل إلى صيغته المجردة examine.
الجواب What does the study of consumer behaviour examine?
انتبه What does the study examines?
- 41 نClassify the words according to the number of their syllables (one, two, three, four). advertising - consumers - obvious - cheap (اكتب عدد مقاطع كل كلمة بالترتيب مفصولة بفواصل، مثلاً: 1, 2, 3, 4)
الحل
- advertising: ad-ver-tis-ing = 4.
- consumers: con-su-mers = 3.
- obvious: الإجابة الرسمية تضعها في مقطعين (ob-vious)، مع أن القواميس تعطيها ثلاثة ob-vi-ous؛ وبما أن كل عمود في الجدول يأخذ كلمة واحدة نُبقي تصنيف السلم الرسمي.
- cheap: 1؛ 0.25 لكل كلمة.
الجواب one: cheap · two: obvious · three: consumers · four: advertising (حسب الإجابة الرسمية)
- 52 نRe-order the following sentences to make a coherent passage. a. For example, they are entitled to products b. Consumers have several basic rights. c. They are also entitled to the protection against unsafe food. d. whose quality is consistent with their prices. (اكتب الحروف بالترتيب مفصولة بفواصل.)
الحل
- b جملة عامة تامة: البداية.
- a تبدأ بـ For example وتفصّل الحقوق، وتنتهي بلا نقطة.
- d تبدأ بـ whose وتكمل products.
- c تبدأ بـ They are also: حق إضافي في النهاية؛ 0.5 لكل موضع.
الجواب b - a - d - c
Part Two — Written Expression 5 ن
- W5 نChoose ONE of the following topics. Topic One: In your city you feel that consumers are not protected against the effects of the goods they buy. So, with a group of friends, you decide to create an association of consumers. Write a composition of about 80 to 120 words in which you expose the reasons and objectives of this association. You may use the following notes: - Reasons: counterfeit / cheap products / lower quality / harmful / not lasting - Objectives: to sensitize the consumers / to protect them / to buy safe products Topic Two: Write a composition of about 80 to 120 words on the following: Some people think space tourism is just a wild dream and a waste of money. Do you agree with them?
الحل
- Topic One — الخطة: مقدمة (قررنا إنشاء جمعية لحماية المستهلك)، الأسباب من الملاحظات، الأهداف من الملاحظات، خاتمة.
- Topic One — نموذج: In our city, consumers are not protected against the goods they buy, so my friends and I have decided to create a consumers' association. There are many reasons for this. First, the market is full of counterfeit and cheap products. Their quality is lower than genuine goods, they do not last, and some of them are even harmful to our health. Our association has clear objectives. We want to sensitize consumers to the dangers of fake products through meetings and social media. We also aim to protect them by reporting fraud to the authorities. Finally, we will encourage people to buy safe products even if they are a little more expensive. Together, we can make consumers stronger.
- Topic Two — الخطة: مقدمة (السياحة الفضائية بدأت مع رحلات الأثرياء)، الرأي، الحجج (تكلفة باهظة، أولويات الأرض، تلوث)، الاعتراف بجانب إيجابي، خاتمة.
- Topic Two — نموذج: Space tourism has become possible, but only for a few rich people. I agree that, for the moment, it is a waste of money. First, a single trip costs millions of dollars, while millions of people on Earth suffer from hunger and have no clean water. Second, rockets consume huge amounts of fuel and pollute the atmosphere. Moreover, space tourism brings no real benefit to science because tourists only look at the Earth for a few minutes. However, I admit that it may develop new technologies in the future. In conclusion, humanity should first solve its problems on Earth before spending fortunes on space trips.
- سلم التنقيط الرسمي: Topic One — form 2.5 pts, content 2.5 pts؛ Topic Two — form 2 pts, content 3 pts.
- الشكل: سلامة اللغة، التنظيم، أدوات الربط، احترام عدد الكلمات. المضمون: مطابقة الموضوع، استغلال الملاحظات، وضوح الرأي ووجاهة الحجج.
الجواب فقرة من 80 إلى 120 كلمة: الأسباب ثم الأهداف (الموضوع 1)، أو رأي واضح مع حجج (الموضوع 2)، بمقدمة وعرض مرتب وخاتمة.
انتبه في الموضوع الأول: ذكر الأسباب دون الأهداف.